Kat Shereko is a Sr. Content Strategist at Portent and a WWU alum. With a background in psychology research, she takes a data-driven approach in every step of her content development efforts. She is passionate about offering an exceptional user experience while challenging brands to think outside of the old-school marketing box. When she’s not analyzing user search intent, Kat is avidly planning her next escape abroad or spending time in the mountains.